A once-in-a-decade snowfall in New York can't stop OLMR's North American market layout! We're waiting for you in New York at the COTERIE & MAGIC exhibitions!

From February 24 to 26, 2026, OLMR, a high-end apparel brand, made its appearance at the Jacob K. Javits Convention Center in New York to participate in the dual exhibitions of COTERIE and MAGIC.During the exhibitions, New York was hit by an unusually heavy snowfall that had not been seen in a decade. This auspicious snow not only created a unique winter atmosphere for the event, but also, in line with the Eastern cultural symbolism of "auspicious snow heralding a bountiful year", added a special meaning to OLMR's journey of expanding into the North American market.

At the exhibitions, OLMR showcased its high-end down jackets and cotton-padded coats. The core products are filled with high-loft white goose down, creating urban-style apparel that is lightweight, warm, practical and fashionable.

As a key layout in the high-end apparel market of North America, OLMR further consolidated its competitiveness in the winter apparel sector through this participation, laying a solid foundation for its expansion into the North American market.